My Crazy Insane 90 Day Blog Promotion Challenge

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There’s a lot of advice given by “experts” and “gurus” on how to promote your blog.  Have you ever stopped and wondered if it really works?  Yes, it sounds great in theory; however, are these gurus following their own advice?  If they are walking their talk (few of them do), will their tips work for you too?

Walking My Own Talk

I am certainly not a guru or self-proclaimed expert, but I do give advice on how to expand your blog’s digital footprint on a shoestring budget.  When your wallet is very thin there are only a few options available to you to promote your blog.

Luckily, they are also some of the best.  My favorite promotion tools are comment marketing and guest posting.  These tools bring with them three critical elements in the success of your blog:

  1. Building lots of links back to your blog. Every time you leave a comment you’re creating a link back to your site.  Search engines look at these links back to your site as votes for it.  While only the Do Follow links count, each link is still a chance that a human reader will click on it.
  2. Increasing authority in your niche. Every comment and guest post is a chance to show off what you know by providing valuable information and insights into your niche topic.  Of course, if the quality of what you’re providing isn’t up to par it will work against you.
  3. Helping other bloggers. Giving a blogger the day off by guest posting allows them to take a breather to promote their blog elsewhere that day.  Leaving quality comments gives them a boost of confidence and helps stimulate discussion on their blog.

My Crazy Insane 90 Day Blog Promotion Challege

It would seem to follow that the more I use the comment marketing and guest posting tools the more of these three elements I’ll create – the more of these elements I create, the greater success my blog will enjoy.

If this is true, why not go crazy insane with it for maximum effect?  So here’s what I came up with for my 90 day blog promotion challenge:

  1. Make 3,000 comments on other blogs. These can’t be “great post” comments.  They have to provide value to the blog on which I’m posting them.  I’ll be following Tristan’s guidelines to commenting on a lot of blogs quickly.  This is a huge increase over my average of 20 comments per week.
  2. Write 30 guest posts on other blogs. I anticipate that by commenting so much on other blogs I’ll develop friendships which will lead to opportunities to guest post.  I also have a backlog of requests and commitments that I hope to finally fulfill.  Let me know if you want me to post on your site.
  3. Publish 90 posts on my own blogs. I have three blogs:  this one, Marketplace Christianity, and Big Feet Marketing.  They are 17 months old, 6 months old (with several posts transfered from this site), and 0 months old, respectively.  It will be interesting to see the impact of this challenge on all three blogs.  Your guest posts will count towards this 90 (hint, hint).

Have I Lost My Mind?

What do you think?  Is that extreme enough for a 90 day challenge?  Keep in mind that I’m also pretty booked with consulting for this same time period.  It’s going to take a real commitment to accomplish this challenge.  I hope I make it!

Have you taken on an insane 90 day blogging challenge before?  What were your objectives and results?  What advice can you give me for accomplishing these goals?

Are you insane enough to join me?

Article by

Brad's Big Feet Marketing helps people on a limited budget enlarge their online footprint using blogging & social media. His other blog, Marketplace Christianity, examines faith's role in how we earn and spend money.

Brad has written 95 awesome articles for us at Bradley A Harmon

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{ 33 comments… read them below or add one }

Brankica January 31, 2011 at 11:38 am

I have never taken a challenge like this and as much fun as it sounds I don’t think I will :)

However, I can’t wait to see your results.

I do comment a lot and try to write for my blogs but I just couldn’t do it that much. I am keeping my fingers crossed!!!
Brankica´s last [type] ..Keyword Questions from Wordtracker Research your market’s needs


Brad Harmon January 31, 2011 at 1:10 pm

Hey Brankica. Thanks for keeping your fingers crossed for me. I’ll be blogging about this challenge on a weekly basis so we’ll see how it goes. Hopefully my own advice pays off. :)


A. Tatum January 31, 2011 at 1:42 pm

Your not out of your mind, but I’m not sure I could get in 33 comments a day. Since I normally only comment on thing that interest me. It is a good idea though.


Brad Harmon January 31, 2011 at 1:58 pm

We’ll see. If I’m not already, I may be when I’m done. ;)

I won’t be commenting just for the sake of commenting, but I will add a comment where I normally would have just read the post and moved on. I’ve been pretty selfish in that regards. I know how much comments encourage me as a blogger, so I should know better than just take by reading great bloggers without giving something back in return.

I’m always appreciative of your comments on my blogs. Thank you.


Dana February 1, 2011 at 8:48 am

Good luck for this challenge Brad. If it is me, it would be a great challenge but I believe you can do it if focus about it.
Dana´s last [type] ..8 Main Features of Android 23 Gingerbread OS


Brad Harmon February 1, 2011 at 10:26 am

Thanks, Dana. I’m looking forward to reconnecting with some people and sites that I haven’t visited for a while.


nechama February 1, 2011 at 7:44 pm

wow,great idea.
i’ll commit myself to making 10 comments a day due to this.


Brad Harmon February 1, 2011 at 10:21 pm

I think even 10 a day will make a difference if you’re consistent with it. Good luck.


Facundo February 2, 2011 at 4:39 pm

Interesting challenge that you set yourself up for Brad. Thanks for taking the time to come by our blog too. I think I’m with A. Tantum above; not sure if I would manage to do what you are trying here. Keep it up!


Brad Harmon February 2, 2011 at 6:52 pm

It was my pleasure, Facundo. This challenge is already paying off by visiting new sites like yours and meeting bloggers I may never have come across without it pushing me.


Amos Johnson February 2, 2011 at 5:29 pm

Brad, this is a great idea. I have always wondered if commenting on other people blogs would generate more traffic for my website. I’m going to think about doing it. Great challenge, and great to get us all thinking.


Brad Harmon February 2, 2011 at 7:01 pm

I’m having fun with it so far. If you do the math though, it’s a pretty big time commitment. I think it will pay off though.


paul wolfe February 7, 2011 at 4:23 pm

Hey Brad

That is a pretty insane challenge! I like it. Next week I start a similar challenge – maybe not quite so insane. With a group of Forum Buddies we start on the 15th February with the goal of writing 100 articles/blog posts in 100 days.

I tend to write at length – most of my posts are 1000 words or more – so we’re looking at creating 100,000 words plus of content in just over 3 months.

Should be interesting!

How do you plan to both track your output and hold yourself accountable? Good luck with your challenge.

paul wolfe´s last [type] ..Protected- OS7 – Pareto’s Principle And Using Online Video


Brad Harmon February 7, 2011 at 5:19 pm

Great questions, Paul. It’s just a wish if we’re not tracking our goals and have some accountability, isn’t it?

I’ll be posting weekly updates here on this site under the 90 Day Challenge category which I added to the nav menu. This will chronicle tips, tools, & struggles I experience throughout this challenge.

In addition, I’ve added RSS feeds to my sidebar for both of my other blogs, guest posts, and comments so anyone can see how I’m doing at any time. What do you think? Any other suggestions?

Good luck with your challenge. That will be pretty tough with the length of your blog posts.


paul wolfe February 7, 2011 at 5:24 pm

Accountability to someone or something is usually the best way to achieve these kind of challenges. Having a buddy along for the ride – or a Mastermind Group all doing it at the same time – makes it easier. That way you have cheerleaders on those days that you feel crappy and don’t wanna do it….and you can perform that role for them when you feel good and they don’t.

The hardest part for me will be squeezing the writing I need to do into my life along with all the other stuff I got going on….that’s another story for another day though!

paul wolfe´s last [type] ..Protected- OS7 – Pareto’s Principle And Using Online Video


Brad Harmon February 7, 2011 at 5:53 pm

I’m not sure how many people are willing to go along for this ride – it’s such a crazy challenge.

I plan on making this 90 day challenge a recurring category with different challenges throughout the year. Hopefully, others will join in on those so we can be an encouragement to each other.

This one is more personal to break some inconsistency habits I’ve had when it comes to blogging, and to rebuild this site now that I’ve ripped two blogs out of it in the past 6 months. I think I’ll get enough encouragement over the 90 days to keep me going, but ideally it would be nice to be going through this with others.

Great suggestion. Thanks, Paul.


Sathishkumar February 8, 2011 at 3:30 am

Hi Brad,

IMO you have taken a challenge, which is achievable within the 90 days. I am more into the blog commenting method of link building these days and it is showing me some good results. Hope you will get good results too.

Sathishkumar´s last [type] ..Bubble Ball Phenomenon- An Interview With Robert Nay


Brad Harmon February 8, 2011 at 7:29 am

I think it’s possible too, Sathish. I’m stretching myself with this challenge, but mainly because of all the offline obstacles. The online portion is just making a time commitment and being persistent. I think the benefits will be well worth it though. Thanks for the comment and well wishes.


Shaakun Sethi February 15, 2011 at 6:02 am

Well I just loved your challenge and though I hardly Blog except sometimes write as a guest Blogger would love to see how this goes, in fact really tempted to try it out for myself. All the best


Brad Harmon February 17, 2011 at 8:28 am

Thanks, Shaakun. I’ll be posting updates throughout the challenge. Feel free to stop by and cheer me on – I think I’ll need it.


Brad February 16, 2011 at 2:26 pm

Hi Brad,

So to break down your advice quantitatively, you’re suggesting that we comment on 33.3 blogs per day, write a post per day guest blogging elsewhere and writing 3 posts per day on our own sites?

Yes, with all due respect, I think this is insane…unless you’re unemployed with lots of blogging friends.

Brad´s last [type] ..Signs


Brad Harmon February 17, 2011 at 8:47 am

Hey, Brad. No, I’m not advising anyone to do this challenge. It will take on average 3 to 4 hours a day if you do it properly. That’s why I call it not only insane, but crazy insane. ;)

I should have worded the portion about writing posts better. It’s 30 guest posts total and 90 posts total in any combination on my three blogs. Sorry for the confusion.

Once this challenge is over, my commenting will drop to around 50 comments per week, guest posting to around 5 per month, and postings will increase to around 40 per month spread over my three blogs. This is still more than I’d suggest for the average blogger, but should be very manageable.

Thanks for keeping me in check, Brad. ;)


Alison Moore Smith February 17, 2011 at 2:39 am

Great challenge! Challenging challenge! :) But I like how it’s already increasing the comments on my blogs. :) Keep it up.
Alison Moore Smith´s last [type] ..What Happened to Your New Year’s Resolutions


Brad Harmon February 17, 2011 at 8:55 am

Thanks, Alison. I love that this challenge is forcing me to reach out and engage with great bloggers, like yourself, that I may not have visited for a while. Thanks for the comment and encouragement.


Timo Kiander February 17, 2011 at 2:04 pm

Hi Brad!

Extreme? Yes! On the hand, Web will be yours :)

I’m more than interested to see the final outcome and your experiences of this challenge.

Just wondering … do you have a system to follow when commenting (for example that you comment on certain times of the day and do nothing else then).

Anyway, good luck for your challenge!


Brad Harmon February 18, 2011 at 8:50 am

Great question, Timo. One of my goals with this challenge is to discipline myself when it comes to my blogging and commenting efforts. If I can’t do this then I have little chance of finishing this challenge.

I’m still working out a plan. I’ve been busier offline than I anticipated when I announced this challenge, so I’ve had to squeeze this in whenever I could rather than being able to schedule it.

Currently, this means most of the commenting comes on the weekend and on Monday when I don’t meet with clients. As I develop and test my system for commenting during this challenge, I will share it with you in my weekly updates.

Thanks for the question and the well wishes.


Sue Miley February 22, 2011 at 6:45 pm

Okay, I hadn’t read this before I read your “roller coaster” post on mpchristianity. No wonder you are stretched!

I agree with Allison, I have noticed the comments on my blog. I also still get a lot of hits on your last guest post at my site. If you want to trade, that would be great. Let me know.
Sue Miley´s last [type] ..Christian Business Crossroads Top Five


Brad Harmon February 23, 2011 at 10:53 am

I was going to mention this contest in that post and that I’m helping a friend out for tax season this year which includes a two hour commute. I am very stretched at the moment. I’m probably too stretched.

I love that this contest has made me go out and visit great blogs like yours, Sue. It’s making me rethink how I subscribe to blogs so I don’t miss content like yours that I want to read and discuss.

I would love to trade posts with you. Your last guest post is still a top 10 page over at Marketplace Christianity. I’ll write something up this weekend for you.


Jeevanjacobjohn March 31, 2011 at 9:52 am

Hey Brad,

Good luck with your challenge. This is actually great and I think I should challenge myself, too :D (Atleast it will keep me motivated enough to comment on others blogs). For me, I only comment on articles that I find useful. Otherwise it is a no (If I do try to comment on articles that I don’t find useful, it will take me a lot of time to type the comment – to decide what I should say).

Thank you for the article, Brad,

Jeevan Jacob John

I wish you all the best with the challenge :D


Brad Harmon May 7, 2011 at 10:41 pm

Hey, Jeevan. I’m sorry I hadn’t responded to your comment. I just saw it. :( With a challenge this crazy, I’m starting to wonder if it’s forcing me to comment on every post I read. I’ve passed on a small handful of posts, but I’m commenting on any post unless there’s a reason not to do so. You can always find something to say if you look hard enough. I’m a little torn whether this is the best approach. What do you think?


Hajra May 7, 2011 at 10:06 pm

This does sound a little crazy! Man, 90 posts, 30 guest posts, I would be busted in week one, thats because I am so lazy! 3000 comments is easy, just come to my blog and post a comment on every post, makes it easier to navigate and it helps both of us…an offer you can’t resist ;p
Good Luck with the challenge, keep us posted!
Hajra´s last [type] ..Reasons I am Breaking Up With Your Blog!


Brad Harmon May 7, 2011 at 10:49 pm

If you read my week 3 update you’ll see I stumbled right out of the gate on this challenge, Hajra. I’m sure you’re not lazy, but it does take a lot of discipline to do this challenge which is one of the reasons I’m doing the challenge – to develop it. I want to make this type of outreach second nature (although not on this scale).

I think I made it to your blog earlier this week. I love that this challenge is helping me meet bloggers, like yourself, that I might have never met otherwise. I’ll make a deal with you. You post 3,000 posts and I’ll comment on every single one. ;)


Hajra May 7, 2011 at 11:42 pm

All right, you have a deal! Let’s start the exchange! ;)


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