There’s a lot of advice given by “experts” and “gurus” on how to promote your blog. Have you ever stopped and wondered if it really works? Yes, it sounds great in theory; however, are these gurus following their own advice? If they are walking their talk (few of them do), will their tips work for you too?
Walking My Own Talk
I am certainly not a guru or self-proclaimed expert, but I do give advice on how to expand your blog’s digital footprint on a shoestring budget. When your wallet is very thin there are only a few options available to you to promote your blog.
Luckily, they are also some of the best. My favorite promotion tools are comment marketing and guest posting. These tools bring with them three critical elements in the success of your blog:
- Building lots of links back to your blog. Every time you leave a comment you’re creating a link back to your site. Search engines look at these links back to your site as votes for it. While only the Do Follow links count, each link is still a chance that a human reader will click on it.
- Increasing authority in your niche. Every comment and guest post is a chance to show off what you know by providing valuable information and insights into your niche topic. Of course, if the quality of what you’re providing isn’t up to par it will work against you.
- Helping other bloggers. Giving a blogger the day off by guest posting allows them to take a breather to promote their blog elsewhere that day. Leaving quality comments gives them a boost of confidence and helps stimulate discussion on their blog.
My Crazy Insane 90 Day Blog Promotion Challege
It would seem to follow that the more I use the comment marketing and guest posting tools the more of these three elements I’ll create – the more of these elements I create, the greater success my blog will enjoy.
If this is true, why not go crazy insane with it for maximum effect? So here’s what I came up with for my 90 day blog promotion challenge:
- Make 3,000 comments on other blogs. These can’t be “great post” comments. They have to provide value to the blog on which I’m posting them. I’ll be following Tristan’s guidelines to commenting on a lot of blogs quickly. This is a huge increase over my average of 20 comments per week.
- Write 30 guest posts on other blogs. I anticipate that by commenting so much on other blogs I’ll develop friendships which will lead to opportunities to guest post. I also have a backlog of requests and commitments that I hope to finally fulfill. Let me know if you want me to post on your site.
- Publish 90 posts on my own blogs. I have three blogs: this one, Marketplace Christianity, and Big Feet Marketing. They are 17 months old, 6 months old (with several posts transfered from this site), and 0 months old, respectively. It will be interesting to see the impact of this challenge on all three blogs. Your guest posts will count towards this 90 (hint, hint).
Have I Lost My Mind?
What do you think? Is that extreme enough for a 90 day challenge? Keep in mind that I’m also pretty booked with consulting for this same time period. It’s going to take a real commitment to accomplish this challenge. I hope I make it!
Have you taken on an insane 90 day blogging challenge before? What were your objectives and results? What advice can you give me for accomplishing these goals?
Are you insane enough to join me?