Have you ever felt like you were just saying the same thing over and over again? I’ve definitely been accused (and rightly so) of not only beating a dead horse but propping it up just to ride it into the ground again.
As a blogger, I have been very conscious not to repeat my topics for fear of boring my readers. I think I have done a pretty good job of this, but I’m starting to wonder if that is very wise.
I usually don’t pay attention to blog posts that list a bunch of links, but I’ve learned that some bloggers consistently provide links with great value. Brandon Cox is such a blogger. His latest list, The Hot List of Links for Bloggers, contained a post by Patsi Krakoff called 9 Ways to Get Your Blogging Mojo Back. One of her tips really caught my eye.
Don’t worry that you’re repeating yourself, say the same things in a different way. Readers need to hear messages more than once and in more than one way. Get creative with what you’ve already got. Repurpose, revise, re-invent!
That got me re-thinking my aversion to repeating myself.
Repetition is Essential in Learning
There are very few of us who truly learn something from one lesson. If we did then there certainly would be no need for twelve years of schooling, much less additional years of college or post-graduate work.
Most everything I learned of importance came through some method of repetition. The only exception I can think of is that whole don’t stick your hand in fire lesson. Once was enough … just wish I had applied that lesson to the electrical outlet too.
I’ve often told my employees that you truly don’t master your position in a company until you have been in it for at least a year. It is that repetition of tasks that are usually learned quickly applied to numerous situations over a long period of time that enables true mastery.
Repetition Develops the Habits that Define Us
As a blogger, if I am going to create my niche in the blogosphere then I must learn to focus in on that niche. It is inevitable that I repeat myself, but this only reinforces my niche message.
As an entrepreneur, I am trying to create a niche to attract a target customer. How do I do this? I advertise repeatedly my key messages in various different advertisements.
If my business is aligned properly with my messaging then this repetition will affect how I operate my business creating habits in harmony with it.
Repetition from a Spiritual Perspective
It’s interesting how words have such a dynamic impact on our lives, especially when they are repeated. One can’t read the Bible without thinking that God could have used an editor to cut out all of the seemingly pointless repetition. But is it really pointless?
David exhorts the virtues of meditating on the Word. Moses expounds on the importance of teaching the Word day and night to future generations. Paul teaches us that it is the repetition of studying the Word that renews our minds and transforms us.
It is through this repetition over various situations in our lives that make the old words come alive with new meaning. As a Christian, my faith is renewed through the hearing and studying of the Word.
When I find God is repeating Himself my ears perk up a little because I know He is trying to convey something important.
Repetition from a Secular Perspective
I guess we could say the same thing for any good book. When I read some of my favorite novels or non-fiction books I tend to find something new that I had not seen before, or sometimes things I have seen but take on a whole new meaning.
As entrepreneurs, we repeat the same messages because our customers find new reasons to continue buying from us in the familiar refrain that has become our reputation.
Rather than chasing the latest fad and trying to re-invent our business every few years, we keep the same message polished gleaming like a lighthouse in the storm of fly-by-night companies. Otherwise, how can they tell us apart?
Go Ahead, Repeat Yourself
So go ahead and repeat yourself. Become the type of company, blogger, or whatever that you advertise to be.
Repeat that vision to yourself and your customers as often as you can. It will help you stay true to your course and give your customers a constant reminder of why they do business with you.