The Shameless Self-Promoter Keller Hawthorne (3/3)

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The Shameless Self-Promoter Keller Hawthorne

Keller Hawthorne, FresheVenture

This is the final installment looking at Keller Hawthorne’s site, FresheVenture.com.  In part one, we learned how she uses original content, along with sound SEO strategies, to develop her website like prime real estate.  In part two, we saw how she increases the value of this real estate by driving traffic to her website with give-aways, contests, and interviewing the movers and shakers in her industry.

In this post, we will look at some of the strategies Keller employs when it comes to off-page marketing.  Normally, when you hear off-page marketing, you think of online advertising, email marketing, forum/blog commenting, and social media.

Keller espouses these strategies, and appears to have practiced them early on, but there has been little activity of this sort lately (at least that I could find).  Instead, I was surprised to find that her approach to off-page marketing is to bring it back to her own website.

Get Reviewed by a Big Name

In the previous post, we saw how Keller sought after, and received, the attention of Yaro Starak through reviews of his products which eventually led to an interview with him.  In this example, she set her sights on John Chow.

While promoting one of Yaro’s courses, she received an email from John Chow, who was also promoting the course.  He was offering a free website review of her site (he normally charges $500) if she ordered the course through him.  Having planned on signing up for the course anyway, she jumped at this opportunity.

The review, Boost Your Internet Business with Fresh eVenture, was seen by thousands of his readers.  It was great exposure for Keller from a guru in her industry.  Perhaps, it was a little too much exposure.  Why?

How to Handle Critics and Hecklers

The exposure caught the attention of one commenter who attacked both John Chow and Keller for the review.  It wasn’t just a critic, the commenter was quite vulgar and viciously attacked Keller’s credibility.  Not only did he attack Keller on her own website, he repeated his attacks by posting his comments on John Chow’s site as well.

How to Handle Critics and HecklersThere’s two sayings that come to mind when facing a situation like this.

  • First, there’s no such thing as bad publicity.
  • Second, when life throws you lemons, open a Starbucks …err I mean lemonade stand.

So what did Keller do?  She turned the comments into a blog posting on her site.  You can read about it all in My Controversial Blog Review on John Chow Dot Com.

This post fanned the flames of the controversy sending more traffic to John’s site to defend Keller, which, in turn, caused more people to read the review and visit FresheVenture.com.  It also generated many comments, and still catches attention of new readers weeks after the fact.

Give an Interview to an Upcoming Blogger

This is not the only time that Keller has managed to take a traditional off-page marketing tool and bring it back to her website.  Jared Little, from The Money Cult, followed the example Keller set in part two of this series.  He participated in Keller’s Best WordPress Design 2009 contest, and after catching Keller’s attention, he asked to interview her.

Give an Interview to an Upcoming BloggerKeller agreed to the interview, and brought it back to her site through her post, The Money Cult Picked My Brain – Listen to My First Phone Interview!, announcing the interview and sending traffic to Jared’s blog.  She also used social media sites like Twitter to drum up excitement and send traffic to the post she made on her own site.

You can listen to the interview, My 1st Phone Interview – A Real Life Success Story, on Jared’s site.  It’s a great interview.  It was also a great win-win situation, and an excellent example of shameless self-promotion.  In this situation, to help the new blogger meant that Keller had to publicize the interview about herself.

Of course, she could have just sent all the traffic to Jared’s site without publishing a post on her site, but this would have reduced the traffic she received (and most likely Jared received) and would have cost Jared a link from a highly ranked site – a lose-lose proposition.  She could also have not promoted the interview at all, like some gurus, and just take in the free traffic from Jared’s efforts.

Become a Guest Blogger / Bring in a Guest Blogger

I wasn’t able to find any examples of Keller writing a guest blog from her site, but as I pointed out in part one, her older posts are hard to find since there is no well organized archive page.  By now, we should know Keller well enough to know that, if she were to be a guest blogger on another site, she would have found some way to bring it back to her own site.

Too many bloggers treat a guest blog post like a banner ad with the purchase price being their post.  They do not actively try to drive traffic to the post, they do not bring the post back to their website following Keller’s examples, and they do not monitor and respond to the comments as if they were made on their own blog.

Perhaps, this is why so many bloggers treat guest posts like a red-headed step-child just filling a posting spot while they take a break.  Why should a blogger who is sharing their audience through a guest post spot help promote the post if the guest blogger doesn’t?

And That’s a Wrap

There is so much more that I could write about Keller’s blog.  It has truly been a great resource for me as I launched my blog and continue to build my audience.  I hope that you found this information helpful.

If you missed the first two parts of this series, you can find them using the links below.  Next time, as we continue our blog walking, we will look at a great site that walks you step-by-step through setting up your own WordPress blog.

The Shameless Self-Promoter Keller Hawthorne (1/3)

The Shameless Self-Promoter Keller Hawthorne (2/3)

DISCLOSURE: This is not a paid review – there is absolutely no compensation of any kind associated with this post.  The owner of the website was not made aware of the contents of this post prior to it being posted on my blog.  Unless disclosed elsewhere in the post, no notification of the post was provided to the owner of the website prior to it being posted on my blog (Since the first two posts in this series were labeled x/3 the owner knew to expect 1 more posts. No other notice was provided.).  All logos or images from the website were used without prior permission and will be removed from the post upon request of copyright owner.

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Brad's Big Feet Marketing helps people on a limited budget enlarge their online footprint using blogging & social media. His other blog, Marketplace Christianity, examines faith's role in how we earn and spend money.

Brad has written 95 awesome articles for us at Bradley A Harmon

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{ 11 comments… read them below or add one }

Hesham November 12, 2009 at 8:32 pm

Thank you Brad for this post, I am a fan of Keller blog and enjoined her interview with Yaro, I have made several interviews with bloggers on New Media Bloggers blog, I even interviewd Keller herself once :)

I really love your blog, keep it up!

Reply

Brad Harmon November 12, 2009 at 8:59 pm

Hesham,

Thanks. I bet you have some great tips on how to get the attention of people to interview them. I, too, really liked the interview with Keller and Yaro.

Brad

P.S. Anyone wanting to read the interview Hesham did with Keller can find it at

Reply

Hesham November 12, 2009 at 9:23 pm

This you Brad for posting my link to the interview with Keller, I wonder where is the link to your contact page! I would like to contact you by email, maybe you can drop me an email :)

Reply

Dana @ Online Knowledge November 12, 2009 at 9:36 pm

I surely learning many thing for this keller blog review series. Thanks a lot for it Brad.

Btw, Keller surely master in big player attention bait

Reply

Brad Harmon November 13, 2009 at 3:18 am

No problem. I have not put up an about page yet. It is on my list of things to do.

You can reach at brad@bradleyaharmon.com. I will send you an email as well.

Reply

Brad Harmon November 13, 2009 at 3:20 am

Thanks Dana. I don't know about bait, but she does have a knack for reeling them in, doesn't she?

Reply

Brad Harmon November 13, 2009 at 3:39 am

Sorry I do not have an email contact listed. You can contact me via email
at this address aggiebrad96@gmail.com or brad@bradleyaharmon.com.

Brad

Reply

Keller Hawthorne November 18, 2009 at 6:38 pm

I love your comments about guest posting Brad! I've noticed a lot of guest posters never announce the post on their own blog. It's still your content, even though it's parked on a different server – why not get more exposure for it?

You've done a wonderful job with this review. It's been really interesting looking at my blog from your perspective. You've definitely highlighted a lot of my strongest marketing methods. Thank you so much Brad!

Reply

jaredplittle November 18, 2009 at 7:14 pm

Brad,

Thanks for the mention here. Keller is a great story. Doing the interview with here was awesome. Everyone can learn a lot for Keller. I hope that some day my girls end up like her. Running their own successful business at such a young age.

What a great serious of post. I really enjoyed it look forward to the next one.

Reply

Brad Harmon November 18, 2009 at 7:59 pm

Thanks for all of your help through your blog, and for linking back to my post. I am sure that anyone who plugs in and follows your example can build a successful online presence. You are a great resource for my readers.

Reply

Brad Harmon November 18, 2009 at 8:01 pm

Thanks Jared. I loved the interview you did with Keller. Keep following her example and I am sure your blog will continue to grow.

Reply

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