The Shameless Self-Promoter Keller Hawthorne (1/3)

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LogoChances are that if you have not heard of Keller Hawthorne already you soon will.

She is the young and energetic founder of the internet business blog FresheVenture.com, and she is grabbing the attention of some of the top bloggers in the business.

I stumbled across her website while doing some blog walking a few weeks back.  I was trying to find information on how to set up my blog and how to drive traffic to it. Her blog post, Shameless Self-Promotion: Confidence Can Grow Your Internet Business! caught my attention.

Instead of the normal hype, she openly shared her experiences providing very useful strategies that someone new to blogging, like myself, could implement.  There is something about her writing style that I feel I should warn you about.

The Shameless, but Humble Self-Promoter

Keller is not afraid to break the 500 to 700 word rule for blog length; in fact, she ignores that rule altogether (something we share in common).  Despite being an expert self-promoter, through her writing style and her podcasts she comes across as very humble and relatable.

Her years of trial and errors on her way to success with internet marketing and ecommerce have given her a confidence to openly share her experiences, both good and bad, with her readers.  A great example of this can be seen in 100 Post Recap #1: The Best, The Worst, and The Surprising!

Why Should I Care as a Small Business Owner?

The landscape of the internet has grown exponentially over the past decade.  If you want your small business to have a presence in the land that Google rules then you will need to engage in internet marketing and social media.

The best, and the quickest, way to do this is with a blog; unless you have unlimited funds.  Keller has many great tips on how to set up your blog on a budget that small business owners can afford.

Getting your blog or website noticed is where Keller really shines though.  She has accomplished something very rare in today’s competitive blogosphere which has generated a buzz and caught the attention of top bloggers like Yaro Starak and John Chow.

She explains it in PODCAST: How I Got a Google PageRank of 6 Within 7 Weeks of Launching My Blog! She currently has a higher PageRank than both Yaro and John, and while PageRank isn’t everything, it still means quite a bit to advertisers and helps in search engine rankings for your keywords

Marketing Your Online Real Estate – Your Website Design

The two most important features of your website is how it looks followed by how easy it is to navigate.  My only complaint about Keller’s website is that it is hard to find the older posts that she has made; otherwise, her site is very easy to navigate with links at both the top and bottom of the page.

Keller has many great posts on internet marketing, and it is obvious that she understands that old real estate adage of “location, location, location” as it applies to the real estate of web pages in the online world.

You can listen to her talk about it in PODCAST: Designing Your Website with a Marketing Perspective: Support Your Call to Action.

Notice that her call to action is prominently displayed at the top of the screen and in strategic locations throughout the site, and that she saves the prime “above the fold” area to promote herself.

Also, she squeezes every possible pixel out of her pages without making it too cluttered.  A great example of this is at the bottom of the page in her very fat footer.

Develop Great Content for Your Small Business Website

It doesn’t matter much if you have the best looking website that is super easy to navigate if you don’t have great content to put in it.  Content is definitely key to attracting a following and keeping them coming back.

Original Content

Your content must be original.  Keller understands that what makes her blog valuable is that it is unique.  It is not just another internet marketing website, and Google has shown her the love with a great PageRank because of it.

Regular and Consistent Updates

In the past five months, she has produced 100 posts for an average of 20 per month or 1 post every 1.5 days.  That’s pretty consistent. She also rotates posts in and out of her front page to keep it fresh.

Multiple Mediums

There are thousands of blogs started every day.  Keller keeps her followers coming back over and over again by providing great content in written posts, audio podcasts, and videos.

Focused Message

All of the posts on FresheVenture.com are focused on her particular niche of internet marketing and making a living online.  She uses her targeted keywords and phrases throughout the website and postings in way that is natural to the reader while still optimized for SEO and SERP.

Aren’t the More Experienced Bloggers Better Resources?

I chose Keller’s blog for my first blog walking post because it was her site that I stumbled across and has been extremely helpful to me.  The way she approaches internet marketing and blog design will really resonate with small business owners which are my focus.

The big players in the blogging industry started years ago when there were relatively no blogs.  While they may be able to repeat their success today, they have relationships, followers, and resources that the average small business owner does not possess.

Keller has had amazing results and she is doing this now in the midst of all the competition from thousands and thousands of blogs.  Small business owners have very tight budgets so all of Keller’s advice provided free of charge (instead of having to pay for a course) should be very attractive to my readers.

Part 2 examines how Keller drives traffic to her website with on-page marketing.

Part 3 examines how Keller drives traffic to her website with off-page marketing.

DISCLOSURE: This is not a paid review – there is absolutely no compensation of any kind associated with this post.  The owner of the website was not made aware of the contents of this post prior to it being posted on my blog.  Unless disclosed elsewhere in the post, no notification of the post was provided to the owner of the website prior to it being posted on my blog.  All logos or images from the website were used without prior permission and will be removed from the post upon request of copyright owner.

Article by

Brad's Big Feet Marketing helps people on a limited budget enlarge their online footprint using blogging & social media. His other blog, Marketplace Christianity, examines faith's role in how we earn and spend money.

Brad has written 95 awesome articles for us at Bradley A Harmon

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{ 10 comments… read them below or add one }

whatawebsite October 24, 2009 at 7:04 pm

Hi Brad,

Keller is absolutely great – and so is this post.
Looking forward to part 2 !

Best wishes
Will

Reply

Brad Harmon October 24, 2009 at 7:21 pm

Will,

Thanks. I agree with you about Keller. I've learned (am learning) a lot from her blog.

There is just so much great material there. I started writing this post and realize I had two posts worth and wasn't finished.

Glad you enjoyed it.

Brad

Reply

Dana@Online Knowledge October 24, 2009 at 10:43 pm

I think this article is killer article Brad. It help me easily learn what i can get from keller blog. Your descripting and writing skill amaze me. Thanks to update my knowledge with this article.

Reply

Brad Harmon October 24, 2009 at 10:51 pm

Thanks Dana. Obviously I will not be able to get to all of the great material on Keller's blog in this three part series, but I wanted to highlight the posts that I found especially helpful to me and that I think small business owners will find helpful.

That is the purpose of this new Blog Walking series. We don't have to be (and can't be) the expert all the time; sometimes, it is enough just to be a guide. Hopefully, you will wander off to explore the areas not on the tour because I think these sites will deserve it.

Brad

Reply

Jared Little October 26, 2009 at 8:10 am

Brad this is a really good post I like this idea and how you broke everything down. Also your site is really coming along nice work.

I haven't been here for some time but it seems that things are starting to shape up. Will have to come back and spend some more time here later this week.

Reply

Brad Harmon October 26, 2009 at 1:42 pm

Jared,

Thanks. When I first found Keller's blog there was so much information that I did not know where to start. My hope is that this series will help small business entrepreneurs both find these sites more easily and to be able to jump right in with some of the most helpful posts.

Thanks for the kind words about the website. I hope to see you here more often. I have certainly enjoyed visiting your blog, and I hope that my blog will be as helpful to others as yours has been to me.

Brad

Reply

Keller Hawthorne October 28, 2009 at 11:17 am

Wow! Brad, this is amazing! Thank you so much for the review. I can't tell you how much it means to me. I'm back from vacation and should be sending out Part 3 of my Yaro interview today. Trying to get back in the groove of everything, you know? Well, I will be adding a link to this post to my about page. Thanks again!

Reply

Brad Harmon October 28, 2009 at 4:57 pm

Keller,

Thank you for the kind remarks. Your blog has been very helpful to me. There is so much great content there that even in this three part post I will not be able to cover it all! I hope that by writing this blog walking series my readers will find blogs like FresheVenture.com to be just as helpful to them.

I hope you had a great time on your vacation, but I am glad you're back. I am looking forward to hearing your questions for Yaro – it should be really informative. Also, I miss reading your comments. Often, they add so much insight to the original post.

Thanks for the link to this post on your blog. I know how valuable a link from you can be,and I certainly appreciate it.

Brad

Reply

msfreeman November 19, 2009 at 12:59 pm

Hi Brad,

I too read Keller's blog on a regular basis. And you are right she is 'long winded' and that would be a problem if her content wasn't so well thought out and full of valuable information. Keller excites the creative juices that are required in order to be a popular and prosperous blogger. Great person and blog to feature. :)

Reply

Brad Harmon November 19, 2009 at 2:37 pm

I actually like that her posts are more in depth. I would probably classify myself as long-winded though, but you're right that her content makes the length well worth the read.

Reply

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